A toolkit for just starting out or going to the next level.

Teacher: LESLEE. Online, pre-recorded for viewing / dowload with no expiration.

Also provided: color handout and worksheets via PDF. Timings and segments with video pause recommendations to listen and learn at your own pace; with great four color diagrams and easy to follow presentation.

Of great value and not intuitive, this modules shares a proven process for how to develop/hone your own unique brand position and story, and ultimately grow you business with “raving fans” that promote you via word of mouth and powerful testimonial – that deep, trusted form of marketing.

This module includes marketing and branding exercises you’ll do on your own, with prompts to articulate your brand voice, brand essence, brand personality, and develop key tools like your “elevator speech”, your “manifesto”, your key messaging, and more. Recommendations will also include ideas on how to assess the competitive landscape and conduct turn-key yet very insightful and important brand research to validate or inform your decision-making and path forward toward your most authentic presentation of your value proposition. Even an overview on your brand’s visual cues, “mood board” inspiration, styling and more.

This actionable and empowering content is a must-have to grow your business and foster buy-in and compliance with athletes, sports teams and other Clients in the athletic space. Includes an actionable approach to marketing planning around target audience considerations and personas, recommendations, and proven techniques, as well as a check list for marketing tactics and tools that must be in your integrated mix of outreach to reach new prospects and convert them to Clients; as well as sound recommendations to continue to delight existing Clients. Ultimately, you’ll also need to answer the question “What does success look like for my business?” and other key strategic guideposts.

Last, content also includes recommendations for insurance coverage, business building tools to narrow your focus and increase your revenue.

NOTE: Reminder Leslee has over 20 years in high level strategic marketing, branding, and business senior consultation with Fortune 100 companies such as Coca-Cola, Fairmont Hotels, Clint Eastwood, Motorola, DuPont, and the Procter & Gamble Old Spice Athlete of the Year program, as well as helping many yoga and fitness professionals grow their businesses.)

(This is a module of the larger 100-hour Yoga for Athletes Training that you may be interested in! Check out details for that HERE. Pricing per module significantly reduced in the 100 hour bundle, fyi.)

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YOU’LL RECEIVE

• A four-color manual with written information, exercises, questions, and worksheets
• Yoga Teachers: 2.5 CE credits for Yoga Alliance
• Digital and printed certificate of completion

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YOUR TEACHING GUIDES

Leslee Schenk Trzcinski: TUNE Yoga founder and national Yoga for Sports specialist, Leslee’s not your average yogi. A full-time yoga guide and coach for over 15 years, she draws from her decorated, Olympic-level and professional athletic history, her unique yoga and anatomy training credentials, and her own practices that helped her unlock her athletic potential, cope with an aging athlete (menopausal) body, recover from numerous injuries, and navigate motherhood, career and life. She equally delivers decades of success and knowledge to her athlete clients (from Olympians and world champions to weekend winners of all sports and levels) and yoga teacher trainees in her salty, irreverent, humble, and ego-less way. To top it off, she honed world-class marketing and business consulting prowess with years in broadcast journalism, writing articles for national magazines, and as a senior director of marketing and branding firms working with Fortune 100 and start-up Clients. See full bio HERE

Online / recorded for viewing and download with no expiration. Worksheets and handout provided via PDF.

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INVESTMENT

$49.50 for the 2.5 hour training. See FAQ link below for refund policy and better value information with the larger training.

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READ UP ON THE OTHER TRAINING AND MODULE INFORMATION IN THE FAQS HERE